Is 2012 Moving into the Mainstream?

A lot has happened in a year. When the Emergence Project first started out working on our Boston conference and a number of special events, 2012 seemed to still be considered exotic territory, even in many groups involved in alternative spirituality . We found much unwarranted skepticism as many (thanks in part to media sensationalism) more or less automatically associated anything to do with 2012 with a kind of apocalyptic extremism. Fortunately, over time, it seems that understandings about the Shift have both accelerated and moderated a bit. Many are now curious and reasonably open to finding out more and good information is getting out there even if there’s a flood of disinformation that inevitably attaches to it.

Evidence of the Shift moving into the mainstream can be seen on a number of fronts. No less august an institution as National Geographic ran a televised special on 2012 some months ago (sorry NG, we were not impressed). In addition, a professional organization for archaeologists, the Archaeological Institute of America, ran an article on 2012 in their house publication, Archaeology called Apocalypse Soon? (although the piece offered a decidedly skeptical perspective ). More recently, Scientific-American took on the complexities of the Shift with an article enitled End of Days Danger (March 2010) which weaves together the Copenhagen Summit, 2012, and a controversial tweet from Sarah Palin. All in all, we’re encouraged by the fact that mainstream publications and organizations are beginning to think about a megatrend that will affect us all, profoundly, and soon.