Here's more from my book Digital Mythologies. I know this is tough sledding so apologies in advance:
"Merely by reflecting the chaos of postmodern reality the mediasphere resequences expectations and keeps us off balance by moving the goalposts and changing the rules of the game. Media theorist Avital Ronell refers to this process as "scrambling the master codes."
I interpret this phrase to mean a kind of resequencing of information that forces us to recontextalize old theories and assumptions about the nature of reality. These media feedback loops shape consensus reality and define the borders of alternative realities. In the last analysis they also play a strong but underappreciated role in the evolution of mind…
French philosopher Michael Foucault may be right that human nature is as malleable as clay and that we build our own ontologies in the progression of culture through history. If he is, then the mediasphere presents a massive inventory of human experience upon which the process of selection and aggregation is based. The media and the Net may then act in the fashion of a linear particle accelerator, propelling us ever faster through a range of choices that will eventually cluster around a new definition of what is human -- in short, a quantum leap in the evolution of mind. "
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